Marketing
Major/Minor
[ Suggested Curriculum (PDF*) ]
Marketing is the process of developing products that will sell, and distributing those products (whether goods or services) to customers at the right time, place, quantity, and price. Marketing seeks to achieve the twin goals of customer satisfaction and financial success of the business.
- Partnerships with Dayton-area companies give marketing students the opportunity to work on class projects that expose them to the world of business by working on real business problems of local organizations.
- Marketing majors are encouraged to become involved in the Marketing Club, which sponsors tours, projects, speakers, and other social and career-related events.
| Bachelor of Science in Business in Marketing—Suggested Curriculum |
Freshman
English Comp I & II
GE Sciences (3)
History
College Algebra
Non-Western GE Course
Computer Literacy
Calculus for Mgt Life & Social Science
GE Human Behavior
GE Human Expression |
Sophomore
Accounting I
Microeconomics
Probability & Statistics
Additional GE Courses (2)
Business Writing
Macroeconomics
Accounting II
Quantitative Business Modeling
Business Communication
Business Law
Principles of Marketing |
Junior
Organizational Behavior
Intro to MIS
Consumer Behavior
Marketing Strategy
Marketing Electives
Business Electives
Non-Business Electives
GE College Component
International Marketing |
Senior
Public Policy
Strategic Management
Senior Projects
Marketing Electives
Business Electives
Non-Business Electives
Marketing Research |
Fast Facts:
Average starting salary of professionals with a bachelor’s degree in a business-related field: Accounting $47,413; Business Administration/Management $43,823; Economics $52,926; Finance $48,795; MIS $47,798; Marketing $43,459. (Source: Salary Survey Winter 2008, The National Association of Colleges and Employers)
According to the Bureau of Labor Statistics, the following career fields will have a significant increase in demand from 1998 to 2008: systems analysts, management analysts, financial service agents, and database administrators
Discover what some of WSU's alumni are doing with a degree in:
Marketing—national field trainer, market researcher, account executive regional sales manager, vice president of marketing, president/CEO |
