In the summer of 2019, Wright State University began to solicit ideas for a university tagline. A tagline is part of a brand’s identity, capturing its essence. While that process has been paused for the time being, the Office of Marketing still rallied behind the theme represented in dozens of suggestions. Many community members offered ideas that supported the momentum of moving into a new, positive era—a time of great hope, growth, and unity. From these inspirational suggestions, the new campaign Right Here. Right Now. Wright State. was born. This marketing campaign is a theme we can use in our messaging and advertising. It is not our tagline or our brand, but is a specific motivation, a rallying cry we can use to spread our Wright State stories into the world.
Launched in the fall of 2019, the Right Here. Right Now. Wright State. campaign supports Wright State’s institutional goals of improving recruitment, retention, and relationships. This includes undergraduate, graduate, and international efforts.
When every school, division, and unit uses the campaign in their communications, this unified voice is powerful and conveys with amplification the excitement of the campaign. This campaign does not replace the Wright State University brand, but is used in conjunction with it as appropriate. Please visit wright.edu/brand to see institutional brand guidelines.
The Right Here. Right Now. Wright State. campaign dialogue represents our position:
Generations have come through Wright State, each making their own mark. Now is your time, your opportunity. We welcome you and your family to join us for the journey to take you from student to professional. You can find your passion, find your people, find your mentor, find your future. Right Here. Right Now. At Wright State.
The campaign mood is comprised of bold energy, motivation, immediacy, excitement, and anticipation, illustrating that this is your time, your moment to shine. Now is the time. Wright State University is the place to make it happen.
When sharing online the positive things happening at Wright State, use the hashtag #WrightStateRightNow to tie it to this campaign. If you encounter prospective students who are curious about Wright State, you can send them to wright.edu/now (undergraduates) or wright.edu/nowgrad (graduate students) to request information and learn why Wright State is the place to be right now.
As Maya Angelou noted, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
To successfully implement this campaign, the entire community must adopt the upbeat, positive mood, incorporating it into everyday work and processes. Please contact Amanda Earnest-Reitmann (amanda.earnest-reitmann@wright.edu) in the Office of Marketing to request a copy of the campaign style guide. If you have brochures or other materials that you’d like to update to reflect the new campaign, submit your request now at https://www.wright.edu/marketing/services/project-request.
