Get the analytical skills you need to advance your career by earning a STEM-certified master’s degree in Marketing Analytics and Insights at Wright State University. Develop a strong base in marketing strategy, consumer behavior, and marketing analysis. F1/International students qualify for Optional Practical Training (OPT).
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Working professionals can increase their skills to advance their careers in business, nonprofits, and governmental agencies. Understand and evaluate attitudes and beliefs that influence consumer actions and decision processes. Study effective marketing strategies based on relevant data and apply big data analytic methods like predictive analytics and data mining.
Careers
Graduates equipped with marketing analytics skills are valued across many different industries and careers. Businesses and organizations are devoting larger shares of their budgets to analytics. A McKinsey report predicts a shortfall of 1.5 million data-literate managers in the U.S. over the next few years. This master's degree will equip you to help meet that demand.
Real-world Experience
Your master's degree program will apply theoretical concepts learned in class using company data and real business cases. The final capstone course requires you to intensively analyze a real data set, determine marketing insights, and make practical recommendations. Theory, knowledge, and practical problem-solving skills can be applied your career immediately.
M.S. in Marketing Analytics and insights VIRTUAL OPEN HOUSE
The Marketing Analytics and Insights Virtual Open House is an excellent opportunity to learn about how Wright State can help you advance your career. Join us as we discuss scholarships, majors, deadlines, and any other questions you may have.
MORE EARNING POTENTIAL
Invest in yourself and your future right now! Employees with advanced degrees earn more on average than employees with just bachelor's degrees.
Increased income over bachelor's degree
Annual salary value increase
Source: Emsi complete employment data, Analysis of the Economic Impact and Return on Investment of Education, May 2018, Commissioned by the Inter-University Council of Ohio
Wright-Patterson AFB (WPAFB) Scholarship
Are employed at Wright-Patterson Air Force Base as a civilian or active duty military personnel, or as an Air Force Reservist who is an active participant in a WPAFB unit, or you are a spouse or dependent, you could qualify for a $6,000 scholarship.
