About

Mission

Through collaboration and creativity, the Office of Marketing develops and implements integrated marketing and communication plans to support the university’s recruitment, retention, brand recognition, and goals. 

Vision

We are change agents, innovators, storytellers, and knowledge builders across a range of disciplines, including marketing, advertising, writing, social media, video, email, print, web, and photography. We continue to integrate and collaborate more deeply across the university by providing leadership, sharing best practices, and learning from university stakeholders, competitors, and other professionals.

Strategy

We provide the framework, resources, and expertise to deliver consistent, appropriate, and timely information that strengthens the university’s brand and image. Research, data, and results guide our actions and investments. We create, maintain, and enhance relationships with our students and their families, faculty, staff, alumni, and the community.