Wright State Athletics Brand
On this page:
- Primary Athletic Mark
- Secondary Marks
- Typography
- Sports-Specific Lockups
- Lake Campus Athletics Logo
- Campus Recreation and Club Sports
- Proper Usage
- Outdated Logos and Marks
The Wright State University Athletics brand identity is designed to build a positive image for Wright State Athletics that is consistent, recognizable, and respected.
All university athletics marks are registered trademarks and must be used in accordance with the guidelines outlined in this brandbook. This includes secondary and tertiary marks, to which these same rules apply.
Athletics marks are restricted to athletics-related marketing and communications. They should not be used on printed materials or websites that promote academics or university programs and services without permission from the Office of Marketing and Athletics. However, Athletics marks can be used on materials to promote school spirit.
More information about the Wright State University Athletics brand, marks, and uniform designs can be found at wsuraiders.com/brand.
Primary Athletic Mark
The Wright State University Athletics logo is the primary representation of the brand identity and the main identifier for Athletics. The full-color logo should be used whenever possible. However, a one-color or two-color outline option is available for applications where full color is not achievable or desired.
Secondary Marks
Wright State University Athletics has secondary marks that add variety while still remaining consistent with the brand. These secondary marks will follow the same guidelines as the primary logo.
This is an alternative mark that should be used with either as separate Wright State wordmark or text, if possible. Exceptions can be granted by Athletics and the Office of Marketing.
The valley wordmark can be used on materials that have small spaces.
The youth mark is used primarily for promotion of athletics-related youth events and merchandise. It may only be used with permission from Athletics and the Office of Marketing.
This mark is used to promote the Raider Athletic Fund, the annual fundraising campaign for Wright State Athletics.
This mark is used to promote the Wright State Athletics’ priorities as they relate to its student-athletes. Those priorities are to treat student-athletes as people first, students second, and athletes third.
Typography
Redzone is the primary display typeface for Wright State Athletics. “Display” means it is appropriate only for high-impact text in small amounts, such as headlines, titles, banners, posters, print and digital ads, merchandise, and uniforms. It should never be used for large bodies of copy.
The secondary sans-serif typeface Univers is used to complement the primary typeface and directly tie back to the university’s identity. Univers is considered a “text” font, meaning it is appropriate for large areas of copy, secondary headlines and subheads, and copy at small point sizes.
Sports-Specific Lockups
Sport-specific marks are secondary identity lockups used to designate Athletic programs. There are many variations based on background and layout.
These lockups either combine the Wright State Athletics logo with the team name in Redzone, or the Wright State Athletics wordmark with the team name in Univers.
Lake Campus Athletics Logo
The Laker is the official mascot of Wright State University–Lake Campus athletics.
The Laker is based on the local legend of a creature named the Hoedag. According to this legend, the Hoedag lives in Grand Lake St. Marys. The Lake Campus is located on this lake’s northern shore.
The guidelines established in this brandbook are also to be applied to the Lake Campus Athletics logo and any usage of its brand.
Outdated Logos and Marks
The Lake Campus athletics marks below have been discontinued and may no longer be reproduced.
Campus Recreation and Club Sports
The Office of Campus Recreation provides recreational and wellness opportunities for the Wright State community through its facilities, programs, and services. Campus Recreation also oversees student groups that participate in sport and/or physical activities: Recreational Teams and Competitive Club Sports.
Groups in the Competitive Club Sports division are recognized student groups that practice consistently and compete in sport and/or physical activities against other universities on a regular basis.
The Competitive Club Sports division logo(s) has been designated for use by club sports registered with Campus Recreation. The guidelines established in this brandbook are also to be applied to the Competitive Club Sports division logo(s) and any usage of its brand.
Outdated Logos and Marks
The Campus Recreation and Wright State club sports marks below have been discontinued and may no longer be reproduced.
Proper Usage
It is critical to always use approved artwork to maintain consistency and to retain the integrity of the Athletics brand identity. Never alter or try to recreate the logos or lockups.
While this list is comprehensive, it may not address all unique situations. Should questions arise, please first contact Wright State Athletics marketing before moving forward with projects involving Athletics brand identity elements.
Logos must retain a minimum height of .75 inches.
Wordmarks must retain a minimum height of .35 inches.
Maintaining clear space around all marks ensures they remain legible. An amount equal to the height of the red “W” (defined by the distance between the top and bottom of the right ear) must be maintained as clear space on all four sides of the mark. The clear space is to be free of photos, text, and graphic elements. Use this guideline for all wordmarks as well.
“W” is defined by the distance between the top and bottom of the full visible ear.
Do not stretch or condense the dimensions of the logo or wordmark.
Do not change or alter typefaces.
Do not alter the placement or scale of elements within the logo or wordmark.
Do not apply strokes, drop shadows, gradients, or other visual effects to the logo or wordmark.
Do not change the colors of the logo or text within the lockup. Even color combinations with official school colors are prohibited if not listed in this guide.
Do not rotate, distort, skew, or bend the logo or wordmark.
Do not add any elements to the logo or wordmark or remove any elements.
Do not rearrange the logo or wordmark.
Do not add elements (logos, type, graphics, etc.) of any kind to the logo or wordmark.
Do not depict “WSU” by itself.
Do not place the logo or wordmark against complicated textures or patterns.
Do not create a new mark for any reason or use the Athletics logo for a university unit.
One-color logos and wordmarks should only be used within the defined palette. No mark should be used in any other color combinations other than the ones specified in this guide.
Check to make sure you are using the correct one-color logos.
Check to make sure you are using the correct color logo.
The Rowdy wolf head mark must be used with Wright State University or Wright State somewhere on the item/publication. Exceptions can be granted by Athletics.
Do not use the Rowdy wolf head mark by itself or to create new logos.
Outdated Logos and Marks
The following athletics marks have been discontinued and may no longer be reproduced.
The vintage “Viking Rowdy” may only be used with permission from Athletics and the Office of Marketing.
The combined primary logo and alumni wordmark may only be used by the Office of Alumni Relations and the Wright State Alumni Association.
