Color

On this page:

• Guidelines
• Primary color palette
• Accent color palette
   

Guidelines

The primary print color palette is the official Wright State green and gold and should be used prominently in Wright State publications. White can be used as an auxiliary color when needed (such as the biplane logo appearing in white on a dark background).

These colors are used in the production of printed materials and digital media. The primary green and gold colors are based on the Pantone Matching System® numbers 349 and 7407, respectively. These core colors should dominate all communications.

The secondary palette is to be used only to support and complement the primary color palette. It was designed to work with the Wright State green and gold, and should only be used to provide visual interest. This ensures a more consistent use of color across all marketing and communications.

The Wright State colors and brand must be recognizable and prominent. Avoid color combinations that could represent other universities and colleges.

These colors are authorized for use on the web and for other digital media, such as email, Microsoft PowerPoint presentations, video, electronic newsletters, etc.

Do not build a layout around secondary colors. If the project does not look like it comes from Wright State, it is a violation of the university's brand.

Embroidery thread color recommendations can be found on Merchandising and Licensing.

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Primary Color Palette

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Accent Color Palette

The accent palette is to be used only to support and complement the primary color palette. Do not build a layout around accent colors. The Wright State colors and brand must be recognizable and prominent.