Strategy
Our office can work with you to develop a cohesive marketing strategy to achieve the optimal return on your marketing efforts.
How We Can Help
- Strategic marketing, both long and short-term plans
- Brand alignment and standardization strategies
- Audience specific integrated marketing communication plans and channel tactics
- Website improvement and enhanced metrics
- Social media tactics and strategy
Here’s what your unit’s strategic plan might include:
- Defining goals, objectives, and measures of success
- Analysis of strengths, weaknesses, opportunities, and threats (SWOT)
- Competitive assessment and differentiation
- Value proposition
- Market positioning
- Key market segments (demographics, psychographics, decision behavior, influencers)
- Analysis of key decisions in the “customer’s” or prospect’s journey
(e.g. inquire, visit, apply, enroll; e.g. attend, engage, give-back, donate) - Key features and benefits, effective messaging, optimal channels, and marketing mix
- Integrated marketing communications plans to reach and motivate prospects in each segment through their decision cycle (including traditional media, social media, emerging channels, joint-marketing partnerships)
- Prioritized budget recommendations and implementation timelines ranging from no-cost options to higher-cost options based on measurable return on investment
Get Started
We look forward to partnering with you to help your unit achieve its mission and vision. We take a phased approach beginning with no-cost or low-cost short-term plans, integrated with multi-year strategies to achieve your long-term goals.